Amr Saad

Amr Saad is a self expression jewellery and handcrafted eyewear Egyptian brand.

Inspired by human stories, Amr Saad draws its inspiration from individuals who express their feelings through handcrafted design. Always inspired by individuality and by those who claim their space in the world and express themselves.

Amr Saad has evolved a passion for designing handcrafted eyewear and jewellery in parallel with his self explorative drive. In addition, having been educated in Italy and living in Egypt, his artistic values have been inspired from the elements of the Earth with his ingrown rage. Therefore, he creates the handcrafted eyewear and jewellery out of precious metals.

Saad’s spirited nature has inspired his conceptual designs as a method of finding one’s true self in the universe. As a result, each piece is a worn diary.

Ensuring Longevity Through Flexibility and Attractive, Modular Design

In a process that DJORDJEUUU is known for, the process of true collaboration with the client, we worked together in order to define, test and design the new finite video news experience. The DJ and Amr Saad teams were tightly integrated so we could all understand Amr Saad’s needs, identify workflow constraints and requirements, and harmonise our designs into new and developing storytelling formats.